To increase its revenue, Indian Railways has decided to allow special trains to be booked for promotional activities under a new scheme known as ‘Promotion on Wheels.’
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The trains will be made available for promotion of cinema, art, culture, television, sports, etc.
The first special ‘Promotion on Wheels’ train with 8 coaches will leave Mumbai Central today and reach New Delhi tomorrow with the makers of Akshay Kumar-starrer ‘Housefull 4’.
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According to Western Railway’s Chief Public Relations Officer Ravinder Bhakar, the special train will pass through many states and important districts such as Surat, Vadodara and Kota.
He further added, “Under this initiative, the railways has approached many major production houses with upcoming films to use these FTR (Full Tariff Rates) trains to facilitate pan-India publicity and promotions of films across the length and breadth of the country. The Indian Railway Catering and Tourism Corporation (IRCTC) shall be the nodal agency for handling such trains.”
